My name is Zach Armstrong, a fractional CMO tellings stories for missional organizations.
There’s no more powerful marketing tool than truth. That’s why I took over a decade of leading marketing projects and began for businesses and non-profits have have big goals that impact their communities, industries, and markets in fantastic ways.
It takes exceptional levels of skill to think up, create, and manage brand content that produces results. That’s why Rooster High is your content marketing agency of choice.
Some of my clients include:
…and many more!
Featured Rooster High Case Studies
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Case Study: How I Helped Launch a Futures Fair That Got 800 Eighth Graders Excited to Show Up
Client: Athens Achieves and Athens Area Chamber of CommerceLocation: Athens, GeorgiaOrganization Type: Large Non-ProfitService Provided: Marketing strategy, video production, and…
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Case Study: Storytelling Tools For The Chamber of Commerce
The Athens Area Chamber of Commerce needed effective storytelling to differentiate from peers and enhance communication.
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Athens Film Festival: The Story Of The Best Audience in the World
The Athens Film Festival needed to tell their story through a suite of videos. Turns out, it’s the story of…
My Most Popular Services
When you craft your brand’s messaging from real experiences, it’s more powerful than any marketing gimmick. Using the Brand Differentiators process, I bring clarity to what makes your brand powerfully different, not through trying to pull sweet-sounding words out of thin air, but by diving into real experiences.
Video is a powerful medium for telling the story of your brand. Work with me through the entire process as we work on your video concept, production, and full delivery of powerful evergreen marketing assets.
Hear it from my happy clients
“Wow – is what comes to mind working with Zach! The process was smooth from the initial walk through, to the efficient set up in my medical practice to film, and the finished product was amazing! It’s one thing to visualize the experience beforehand but another to see it come to life! Zach thanks for your guidance, which allowed my personality to shine through in my social media clips to keep my content fresh – I highly recommend, 5 stars!”
Dr. Loretta Duggan, HER Health
How I Work With Your Team
Your content marketing agency should be like your car manufacturer: we do all the hard research, engineering, and assembly, while all you do is push the gas and say“vroom vroom” under your breath as you floor it towards that sunset (safely, of course).
The goal of your brand’s content is to grow impactful metrics like email list signups, discovery meetings, or trackable brand awareness across many different platforms. Whatever it is you need, we’ll point the content right at it and hit GO.
Step 1: Determining fit
We’ll talk about goals, budget, and what we bring to the table. If we’re a fit, we’ll send a proposal over and we’ll be off to the races.
Step 2: Putting together a plan
Once the proposal is accepted, we craft a project plan that lays out every step, the timeframes you can expect, and where we’ll need input and approvals from you.
Step 3: Creation
Whether it’s audio, video, the written word, a research process – we’re off to the races and creating something that will tell your brand’s story.
Step 4: Launch, analyze, iterate, and grow
If your brand has an ongoing service, we keep an eye on all the important analytics and analyze exactly how well your brand’s media is doing to continue iteration as appropriate, driving even greater results.
Frequently Asked Questions
What services do you offer as a fractional CMO?
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My two most popular offers are Brand Differentiators (a ‘personality test’ for your organization) and video production. “Fractional” just means ‘part-time,’ so you just hire me to lead a project or campaign as needed.
Do you do social media management?
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I only offer social media management to clients who have an ongoing content marketing service with me; as in, if we make the content for you, we’ll also manage your social media accounts with the monthly reporting and iteration recommendations.
Does you work with small businesses?
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I do! Several of my offers are designed to be cost-effective and easy on your time so you get the best value for the money you spend with us. Please know what your marketing budget is before you meet with us (I’ll ask).
Do you work with non-profits?
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I do! I worked in the non-profit sector for eight years, and many of my clients are non-profit organizations. I understand what a content marketing agency needs to bring to the table to help, and what the suite of challenges are facing many of these organizations.
What makes you different?
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I’m not a ‘funnel optimizer’ or an ‘SEO expert’ or any other niche digital marketing specialist. Instead, I run the entire project. I’ve spent my career learning what makes great marketing, I’ve learned two things: marketing’s a mulitplier, and true stories are by far the most powerful way to market your organization.
A Fraction CMO in Athens, Georgia
I love all the people that make up the Classic City! It’s a great place to live and do business. If you’re a businessperson, leader, mover and shaker, or really just about anyone, and want to connect with me, just get in touch. I enjoy meeting more and more of the people of our town.
Me and my film crews have filmed at The Globe, Athens Tech, and on the streets of Downtown – to name a few.
Get in touch with Zach.
Share as much information as you can and we’ll be in touch soon regarding your project.
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